Making a job advertisement is like fishing–you’re using a lure to draw in candidates. The words you choose, your descriptions of requirements and qualifications, or whether you need certain qualifications can make or break your recruitment process.
This is why it’s crucial to get it right from the beginning. Clarity is essential in a job posting to draw the right applicants to avoid ghosting and drop-offs, and deliver an efficient and fair recruitment process for your company.
The first paragraph should clearly define what is the purpose of your job and its responsibilities. The job description should include the exact title of the position, and include a brief description of what the job encompass, as well as the necessary and preferred qualifications.
In addition, you’ll want to highlight any unique benefits that your business offers such as paid time off, flexible work hours, or even free meals in the office! These details can help your company stand out from the crowd and attract candidates who would not otherwise be able to get a job.
Include the amount you’ll be receiving for this position along with any other benefits that you may offer, such a mentorship program or training. This will help ensure that your job ad is competitive and is in line with your budget.
